Search Engine Optimisation

Been looking into this area known as search engine marketing (SEM) and search engine optimisation (SEO). Its all about getting your website into the top search results in a search engine. Which equals more hits. If you think about it, it makes a a lot of sense. Most people dont go beyond the first pages of search results or even the first 3 links suggested. I came across this interesting video which might be useful to other people especially bloggers.